ABOUT ME

My professional journey began with a foundation in the arts, earning an Art History degree from the University of Leicester. This background instilled in me a meticulous eye for detail and an appreciation for creative vision, which naturally evolved into a career defined by global exploration and precise operational planning. I operate under the dual conviction that "the only journey to regret is the one not taken" and that "failing to plan is planning to fail."

This philosophy has guided me across 90 countries, including two global circumnavigations. From managing logistics in Europe to coordinating high-pressure productions across the Middle East, my extensive travel has gifted me with a rare level of cultural intelligence and logistical resilience. I thrive in the "intense but rewarding" nature of international events, consistently seeking to make a measurable impact while fostering cross-cultural collaboration.

Professional Experience & Provenance

With over a decade of experience in the events sector, I have developed a robust career path characterized by loyalty to my clients' visions and a relentless drive for excellence. My formative years were spent in prestigious UK institutions, including Royal Museums Greenwich, The British Museum, and the London Stock Exchange. These roles provided a masterclass in corporate governance, operational management, and the execution of high-profile private events, such as the James Bond: Spectre premiere after-party.

In recent years, I have successfully transitioned into the high-profile live entertainment sphere, specializing in the project management and delivery of world-class productions—ranging from Michael Bublé in Concert (Doha) to complex Capital Market Days.

A Commitment to Excellence

As a freelancer, I have maintained a 100% project success rate, built upon a foundation of seasoned knowledge and an ability to integrate seamlessly into any team structure. To complement my on-site experience, I have secured multiple Project Management qualifications, allowing me to approach every challenge with proactive, methodology-driven solutions.

While I have flourished in the freelance market, I remain deeply committed to the long-term success of the organizations I partner with. I am a firm believer that no career path is linear, and I am always open to new opportunities—whether consultancy-based or permanent leadership roles—where I can leverage my global perspective to enhance team performance and drive service value.

“Operations keeps the lights on, strategy provides the light at the end of the tunnel, but project management is the train engine that moves the organization forwards.”

- Joy Gumz-

Event Projects

Explore the Highlights

Insight into a few of the freelance projects that have made a lasting impact on my experience.

Terhal By Dragone

Known globally for its innovative reinvention of theatrical live entertainment, Dragone’s imaginative creations play to sold-out venues across the world. I had the pleasure of working with them as they debuted a world first in collaboration with the Saudi Ministry of Culture, TERHAL. The first production of its kind in the Kingdom, TERHAL was an original, live theatrical spectacular that celebrated the rich culture of Saudi Arabia, featuring acrobatics, stunts, aerial performance and special effects, Starring a combined cast of local Saudi artists and international collaborators from over 20 different countries. From the pictures, it looks as though this venue was already in-situ. However, it was purpose built venue tailored to the needs of the show.

I worked on this project from December 2022 through until April 2023. Based in Saudi Arabia for the duration of the build, live shows and de-rig, I worked for both the agency hosting the show, Hwadi and Dragone as the project manager. On any given day, I would be supporting the Project Director by crunching the numbers in the budget, managing shipment of the props from all around the world or organizing flights and insurance for crew.

Parris Goebel x Nike

On July 5, 2023, Nike hosted “Goddess Awakened” in collaboration with choreographer, dancer, artist, athlete and Nike partner Parris Goebel. “Goddess Awakened” was an experience celebrating the collective power of womanhood through movement, style and self-expression. Marking a next era for Nike Women, the event featured a dance performance directed, choreographed and led by Goebel, brought to life by a collective of more than 30 Nike athletes and partners.

I was fortunate enough to work on this project with celebrities such as Ibtihaj Mohammed, Adwoa Aboah and Jacquemus in attendance. As the Logistics Manager working for XYZ (the agency leading the creative production), I organised the crew hotels and travel, supported the production team with pre-rehearsals and managed talent logistics. The end result was spectacular! There’s nothing quite like working in Paris during the Summer on a event focused on celebrating and empowering female creativity.

Great Futures

The business ties between Saudi and the UK were the big theme of the first day of the Saudi Great Futures investment conference which took place on 14 & 15 May 2024. Executives from hundreds of British companies were in Riyadh as part of a 350+ delegation led by UK Deputy Prime Minister Oliver Dowden, to connect with senior government and business decision-makers from Saudi Arabia’s ultra-ambitious giga-projects, and establish long-lasting relationships, in addition to planning how to make the Kingdom of Saudi Arabia’s Vision 2030 a reality. The two-day Saudi-UK investment conference attracted partners in Companies such as British Airways, Diageo and HSBC.

I worked on this project as Logistics Manager, firstly managing crew hotel accommodation and then as the venue manager. I liaised with venue security and operations management to ensure the seamless running of the two day conference. Whilst onsite, I organised access for suppliers, worked on the EMP, wrote and conducted host briefings, streamlined accreditation and had oversight over catering and transport management.

Clients

Let’s Build!

'“We each have a different role, but we each have the same job. To help the team win”.

- Mike Robbins -

There are a number of great reasons for being a freelancer in the events industry. One is being able to support a plethora of clients across the world in bringing their visions to life but the most important one to me, is collaborative working to achieve the greater goal. I have worked with some of the most talented individuals in the events sphere. Having a network of trusted colleagues is invaluable.

Whilst I am not currently connected to one specific agency, I’m always open to the possibility of strengthening my relationships long-term.

If you would like to discuss how I can work with you on your next project you can find my contact details below:

Sevreanne@gmail.com

077 2311 0462

Reach out! Let’s see what we can create together.

Find out more…

Services

Event Project Management
Event Logistics Management
Event Planning Consultancy (corporate and private events)

Where I work

UK
Middle East
Europe

I’m also open to projects based in USA and Africa regions. Please note that I will require a visa to work outside of the UK.

Am I open to working on different types of events?

Absolutely! Whilst a lot of people think you should specialize in one particular type of event. Freelancers usually work across the board slotting in where they are needed. We all tend to have a specific set of skills but for me personally I can work on private parties,weddings, live entertainment projects, exhibitions and conferences. I often see myself as a chameleon adapting to my environment, as second nature.

How much will I charge?

My rate is dependent on the service you require, the duration of the project, project location (remote or onsite work or, a combination of both).

I am also open to full-time roles and permanent relocation.

Some suppliers I’ve worked alongside

Show force, Jam Events, La Mode, Ginger Owl Productions, Al Laith, Stage One, Drop the Spoon, Show Tex, Verto, PRG, Creative Communications Group (CCG), ABCT Travel, City One Tourism & Travel, Rock-it-Freight Cargo, Mondrian Hotel Group, W Hotel Group, Iprint International Printing (Qatar), Evolution Events (UAE), Platinumlist Ticketing, Virgin Ticketing, GCC Events, The UAE Events company, Unusual Rigging & Engineering, Firma Events, Solusta Events, Linkviva

Agencies and Promoters I’ve worked with

XYZ (160 OVER 90), TMW Unlimited, HWADI and Proactiv Entertainment